Privacy Policy

Fairway Law Group, PLLC ("Fairway Law Group," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit fairwaylawgroup.com (the "Website"), contact us, submit a form, book a call, chat with us, call us, or text with us; how we use and share that information; and the choices you have.

This policy does not govern information we receive after you hire us. Once you become a client, your information is also protected by the attorney-client privilege, our duty of confidentiality under the Rules Regulating The Florida Bar, and your engagement agreement.

1. Information We Collect

Information you give us

• Contact details: your name, phone number, email address, and mailing address or county.
• Information about your situation: the type of legal matter, the county where it is or may be filed, and any details you choose to share in a form, chat, text, email, or call.
• Information about other people: for example, the name of your spouse, the other parent, or your children. We use these names to run a conflict-of-interest check and to understand your situation.
• Scheduling information: the date and time you book, and the answers you give in our online scheduler.
• Communications: the content of chat conversations, text messages, emails, and phone calls with our team, including call recordings as described below.

Information collected automatically

When you use the Website, we and our service providers automatically collect certain information through cookies, pixels, tags, and similar technologies, including your IP address, device and browser type, pages viewed, time spent on pages, the website or ad that referred you, general location (city or region), and advertising click identifiers (such as Google or Meta click IDs).

Information from third parties

We may receive information about you from advertising platforms (for example, Google Local Services Ads or Meta lead forms), referral sources such as other attorneys or professionals, and call-tracking providers that tell us which ad or web page led to your call.

2. How We Use Your Information

• To respond to your inquiry and schedule your Free Discovery Call or a consultation
• To run conflict-of-interest checks, as the Rules Regulating The Florida Bar require
• To understand whether and how we may be able to help you
• To communicate with you by phone, text message, and email about your inquiry, your appointment, and our services
• To send newsletters or follow-up emails, which you can unsubscribe from at any time
• To train and supervise our team and maintain quality, including through call recordings
• To measure how our website and advertising perform and to show relevant ads
• To maintain the security of the Website and prevent fraud or misuse
• To comply with legal and professional obligations

3. Cookies, Analytics, and Advertising Technologies

We use the following technologies on the Website:

• Google Analytics to understand how visitors use the Website. You can opt out with the Google Analytics Opt-out Browser Add-on.
• Google Ads conversion tracking and remarketing to measure the results of our ads and show ads to people who have visited the Website. You can manage Google ad personalization at Google Ad Settings.
• Meta Pixel (Facebook and Instagram) to measure our ads and reach people who have visited the Website. You can manage your preferences in your Meta ad preferences.
• Call tracking, which may show a unique phone number on the Website so we can tell which ad or page led to your call.
• A chat widget, which stores the messages you send so our team can respond.

We configure these tools so that the details you type into our forms or chat are not sent to advertising platforms. Advertising platforms receive information about your visit (for example, that a page was viewed or an appointment was booked), not the substance of your legal matter.

You can block or delete cookies through your browser settings, and you can opt out of interest-based advertising from many companies through the Digital Advertising Alliance and the Network Advertising Initiative. Some parts of the Website may not work properly if you block cookies. The Website does not currently respond to "Do Not Track" browser signals.

4. Phone Calls and Call Recording

5. Text Messages (SMS)

If you give us your mobile number and agree to receive text messages, we may text you about your inquiry, appointment reminders, and follow-up about our services. Message frequency varies. Message and data rates may apply. Reply STOP to stop receiving messages at any time, or HELP for help. Agreeing to receive text messages is not a condition of hiring us.

6. Email

If you give us your email address, we may send you information about your inquiry and, from time to time, follow-up emails or newsletters. Every marketing email includes an unsubscribe link.

7. How We Share Information

We do not sell your personal information. We share information only as follows:

• Service providers that help us run our practice, such as our client intake, scheduling, and case management software (including Lawmatics), website hosting, call tracking, chat, text messaging, email, and analytics providers. They may use your information only to provide services to us.
• Advertising and analytics partners (such as Google and Meta) receive information about your use of the Website through the technologies described in Section 3.
• Professional advisors, such as accountants, insurers, or outside counsel, under confidentiality obligations.
• Legal requirements: when required by law, court order, or the Rules Regulating The Florida Bar, or to protect the rights, safety, or property of our clients, our firm, or others.
• Business changes: in connection with a merger, sale, or reorganization of our firm, subject to our professional confidentiality obligations.

Some state privacy laws treat the use of advertising pixels as "sharing" information for targeted advertising. You can limit this using the opt-out options in Section 3.

8. Confidentiality for Prospective Clients

9. How Long We Keep Information

We keep personal information for as long as needed for the purposes described in this policy, including to meet legal, ethical, and record-keeping requirements. Even if you do not hire us, we keep the names of prospective clients and other parties so we can check for conflicts of interest in the future.

10. How We Protect Information

We use reasonable administrative, technical, and physical safeguards to protect personal information. No website, email, or electronic transmission is completely secure, so we cannot guarantee absolute security.

11. Your Choices and Rights

• Text messages: reply STOP at any time.
• Emails: use the unsubscribe link in any marketing email.
• Cookies and ads: use your browser settings and the opt-out tools in Section 3.
• Access, correction, and deletion: you may ask to see, correct, or delete the personal information we hold about you by contacting us. We may keep certain information when the law or our professional obligations require it, such as conflict-check records.

Depending on where you live, you may have additional privacy rights under your state's law. Contact us, and we will respond as that law requires.

12. Children's Privacy

The Website is intended for adults. We do not knowingly collect personal information online from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

13. Third-Party Websites and Embedded Content

The Website may link to or embed content from other sites and services, such as podcast players, video players, maps, review platforms, government websites, and our online scheduler. Those services have their own privacy policies, and we are not responsible for their practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the effective date above. Material changes will be posted on this page.

15. Contact Us

If you have questions about this Privacy Policy or want to exercise your choices, contact us:

Fairway Law Group, PLLC
Deerfield Beach Office: 1430 S Federal Hwy, Ste 200, Deerfield Beach, FL 33441 · (954) 388-0646
Orlando Office: 722 W Smith St, Orlando, FL 32804 · (407) 920-3293
Email: intake@fairwaylawgroup.com

See also our Disclaimer & Terms of Use and Accessibility Statement.